Apple lost the iPhone Trademark in Brazil

Apple has, now officially, lost its iPhone trademark in Brazil. Gradiente Eletronica, a Brazilian company has registered the name in 2000 and secured this name until 2018. The Brazilian Institute of Industrial Property (INPI) ruled in favor of Gradiente Eletronica and now Apple can’t use this name on handset products. It can use however this name for software, clothing and in advertising. Apple has filed an appeal but I doubt if it will change anything. It can’t use the name iPhone for handsets in the South America’s largest market.