Apple wants to buy Anobit, an Israeli Flash Memory Company and the price of this acquisition is between $400 and $500 million. Anobit is producing flash memory with Memory Signal Processing (MSP) technology which increase the performance and the endurance of the memory while reducing the cost. Apple wants that technology for their products such as iPhone, iPad and MacBook Air. Apple is not buying companies like crazy like Google does and this shows that Anobit will help Apple to make better products. Anobit was founded in 2006 and last August it shipped 20 million MSP-powered MSP20xx embedded flash controllers. Those controllers are used in smartphones and tablet computers and they boost memory performance. Anobit is apparently a great company, being so young and having only about 200 employees and at the same time being so successful, it is a great choice for Apple.